|KISS popsicles relaunched in Australia to tie-in with 'Monster' tour|
|Tuesday, 05 February 2013 16:41|
Lick It Up with legendary rockers KISS during their upcoming Monster Tour in Australia
Iconic Australian ice cream brand Peters has joined forces with legendary rock giants KISS to make their upcoming Monster Tour even sweeter by bringing back the famous Peters KISS Thunderbolt ice block.
In February 2013, Peters will re-launch their widely popular 1980s KISS Thunderbolt ice block to coincide with KISS’s Monster Tour in Australia celebrating their 40th Anniversary. Peters and KISS will be encouraging KISS fans to ‘Lick It Up’ while stocks last* and rock out at a concert in their local city.
Alicia Munday, Peters Marketing Manager, said: “The original KISS ice block was such a hit when it first launched that we knew we had to bring it back at some stage. When KISS announced that they were starting their global KISS Monster Tour in Australia we knew we had to make it happen.
“We know the comeback of this ice block will conjure up a sense of nostalgia and excitement for new and old fans and expect the Peters KISS ‘Thunderbolt’ to be a sellout success,” added Munday.
KISS front man, Paul Stanley, is excited by the partnership and can’t wait to Lick It Up Down Under. “Getting a chance to revisit our first time here through this awesome Aussie project gives us a taste of KISSTERIA and all that made us a phenomenon back then.” he said.
Gene Simmons, KISS bassist and co-founder, admits - “I still have 12 original boxes of the ice blocks from the 1980s."
The Peters KISS Thunderbolt ice block is a triple threat of three flavours that will take you straight back to childhood – lemonade, raspberry and cola.
The Peters KISS Thunderbolt ice block will be one of the first products to be released under Peters’ new Australian ownership and part of a renewed commitment to creating products that Australians want.
*The Peters KISS Thunderbolt ice block is available exclusively in Caltex outlets from Wednesday, 6 February and Coles supermarkets from Wednesday, 13 February until sold out.